Guilt-inducing or not, Eating Well’s very existence underscores the changes underway at food magazines. In one way or another, each is striving to provide readers with more tips on preparing and eating healthier foods. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.
By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.
The New Rules for Marketing Your Brand
Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.
There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.
“There are no secrets to success. It is the result of preparation, hard work, and learning failure.”– OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.